How to prepare for marketing's next decade, by Will Sansom & Ray Velez
How will the advertising industry cope with the inevitable technological transformation that the next ten years will bring?
Contagious and Razorfish Global joined forces to consider what the next decade of progress could look like, what challenges our industry may face and what opportunities these will present to everyone in the business of brands.
However, simply knowing about the future isn’t enough, you also need to understand how to adapt to it. With that in mind, we’ve provided a set of clear tools relating to consumers, creativity and organisational change. This report was adapted from the most-watched session of the 2015 Cannes Lions Festival.