Kickstart 2018 in the best possible way for your brand
Our How to Win in 2018 briefing will inspire and equip your team with the knowledge to succeed in the year ahead. Turn the biggest and most important trends happening in the world of marketing into real opportunities to ensure your organisation wins in 2018.
- 1-hour presentation and Q&A session with a Contagious expert
- Delivered in-person to you and your team at your offices
Key themes covered:
Transparency - In a world where trust in business is at an all-time low, smart companies are strengthening bonds with consumers by being more open, honest and transparent. We’ll explain why this approach is now an imperative for brands, and we’ll highlight the wave of startups that are setting new benchmarks in transparency – benchmarks that brands will have to meet in 2018.
Modern Masculinity - Masculinity is evolving and many brands are failing to keep up. We’ll discuss how forward-thinking brands are championing progressive notions of masculinity and connecting better with their customers. By celebrating behaviours that aren't traditionally seen as manly and showcasing alternative male identities, brands are generating positive responses, greater engagement and are exploring what it means to be a man today.
Politicised Brands - Over the last 12 to 18 months, culture has become increasingly politicised. We’ll look at how brands can resonate with and integrate into culture, outlining the opportunities, the pitfalls and how other marketers are approaching it successfully.
This briefing is suitable for all brands and agencies and is perfect for lunch and learns, management meetings or agency/client workshops.
To book your session please complete the enquiry form or email us at firstname.lastname@example.org
'Our Contagious briefing was beautifully delivered. The session was engaging and content perfectly tailored to the audience.'
Marina Banks, Managing Partner, Head of Account Management, Ogilvy