The hardest task in this industry falls not to the individuals whose job it is to come up with brave new ideas, but to the clients who risk their jobs in approving them. 

Written by Contagious Insider's creative capabilities lead, Arif Haq, this guide takes you through the best practices of companies who know how to achieve consistent creative excellence.

Key takeaways:

  • Learn how to prioritise behaviours over briefing templates
  • Learn why great ideas are crossing cultural borders more than ever
  • Understand how to defend your creative ideas



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