In the first study of its kind, debuted at the Cannes Lions Festival of Creativity 2016, Razorfish and Contagious analyzed 15 years of entries and awards from the industry’s most prestigious international event to reveal the patterns, attributes and secrets behind the world’s top creative performers. While some findings are what you’d expect, many will surprise you.

Key takeaways:

  • Learn why high creative performance is not budget- or location-dependent
  • Understand how long-term agency-client relationships lead to consistent success
  • Find out what company behaviours foster creative excellence