The Most Contagious 2016 Report

The Most Contagious Report is our annual round-up of the key movements, trends, creative work and ideas of the year, including:

  • Machine Learning
  • Realities
  • Humanised Computing
  • Less Social, More Media




A New Map for an Ever-Expanding Adland

Marketing leaders are having to take on more responsibility than previously expected. Meanwhile, their agency partners see competitors from unexpected quarters moving in on their patch, forcing them to work harder than ever.

Our MaShCreaTr (Make, Share, Create Transform) map helps both brands and agencies make sense of the new landscape.




The Habits of Highly Contagious Agencies

Contagious editor Alex Jenkins set out to find the common practices – the habits of highly Contagious agencies, if you will – shared by those who set the standard for the rest of the industry, the Contagious Pioneers.

In this report, we explore how agencies foster successful, long-term client relationships and define the remit of creativity itself.



The Contagious Guide to Creative Excellence

The hardest task in this industry falls not to the individuals whose job it is to come up with brave new ideas, but to the clients who risk their jobs in approving them. 

In this guide, we take you through the best practices of companies achieving consistent creative excellence.




How Brands Can Change Attitudes

This Contagious report features case studies showing how marketers have changed attitudes - either towards a brand or even an entire category.

Featuring exclusive interviews with VPs of global marketing, planning directors and group creative heads, this report shows brands overcoming entrenched beliefs in order to boost consideration, sales and change behaviour.




Can Data Science Crack the Creative Code?

presented in partnership with Razorfish 

In the first study of its kind, Razorfish and Contagious analyzed 15 years of Cannes Lions entries and awards to reveal the patterns, attributes and secrets behind the world’s top creative performers.

While some findings are what you’d expect, many will surprise you. 



Toolkit for Transformation

presented in partnership with Razorfish Global

Modern marketing has become a complicated puzzle of platforms, people, stories and systems that now needs properly piecing together. Learn what the next decade of progress will look like from leaders at Airbnb, Mondelez International, Qantas and more. 

This report is based on the acclaimed presentation from the 2015 Cannes Lions Festival of Creativity.



From Niche to Movement to Mainstream: How Cultures Grow

presented in partnership with Lapiz

Contagious, in partnership with Lapiz, examined what the mainstreaming of two previously niche movements, hip-hop and food trucks, can tell us about how cultural expressions break out of humble beginnings to become pop culture powerhouses.




The Most Contagious 2015 Report

The Most Contagious Report is our annual round-up of the key movements, trends, creative work and ideas of the year, including:
  • Evolution of Communication
  • Virtual Reality
  • Artificial Intelligence
  • Mobile Video
  • and more